Week Two

This week I have finally been forming a clear vision of how I want to go about my business. I have decided to drop the idea of food, to keep fashion as the main focus. Here are a few bullet points of some of the more specific ideas that I have for the business. 

• Time frame- Summer only; April through September to accomodate London's weather
• Specific chosen events throughout this time frame each paired with an allocated designer, complimenting the theme of the event
• Pop up style; each designer can use the truck as its own space to showcase their designs
• The designers can showcase a capsule collection, a multitude of pieces from the entire collection or a specific extension of the brand. I.e. denim, accessories, etc.
• Staffed by the designer, with extra staffing from the business available
• Customer profile based on each designer and event
• Social media will be a huge aspect of the business, informing people where and when each pop up will take place
• Possible special secret events throughout the time frame to add interest

Research Inspiration...