Week Three

This week has been extremely crucial. I've actually decided to put my plans of moving to New York on hold to start this business for 3 months. 

My brother has started a business of his own in the past year, which is now worth about 3 million dollars. He has built the company completely on his own and has made huge progress. He has been helping me with developing my idea as well as letting me use some of his resources and models in the planning of my business. Once I've finished the project, he is interested in investing in the company so that I can start the business and see how it works for three months. I've become so passionate about this idea and feel like it could really change and have a huge impact on the fashion industry in LA.

I'm also in the works of recruiting a girl to help me with this endevour in LA. She is extremely motivated and outgoing. She would be great with pitching the idea as well as the selling aspect of the business. We've emailed a few times and I will schedule a Skype session soon.

I've decided to stick with name 'Mode of Movement' for the time being. Mode means fashion in French and Movement has a distinct association with the mobility of the truck as the venue. 

This week I came up with a sample product range, a list of competitors, PESTEL, perfected the SWOT and am now working on the 4P's as well as planning strategies within the SOSTAC model. 

With the beach and outdoor lifestyle of LA paired with a completely unique idea, showcasing great designers and selling at high traffic, on brand events, I really do believe that this business could have great success. I've been working so hard this past week and am excited to see how I get on over the next week. 

Samples from my ideal product range: