Over break, I tried to organise my thoughts and decide on a concept for my final major project. It was quite difficult for me, and it wasn't until the first week back in classes that I started forming a clear vision of my business idea.
I had been wrestling with the combinations of ideas with fashion and food, healthy living, food trucks and mobile fashion. Coming from Los Angeles, I have seen the 'food truck' phenomenon gain massive popularity. The concept is simply food being sold from a caravan or mobile truck. There are gourmet food trucks, street food, odd and interesting concepts and even the simplest, yet most popular of concepts such as 'The Grilled Cheese Truck'. At events, opening, shows, gigs, etc., many food trucks will be parked at the venue to sell their creations.
I wanted to use this concept to create a new idea combining fashion, food in a healthy way and the London lifestyle. The lifestyle in Los Angeles celebrates the outdoors and ideal weather, so the concept would have to be adapted to fit the culture and lifestyle of London.
My ideas are still forming and in need of major perfecting, but I'm happy to have more concrete ideas that I can work with.
I will work on mood boards and name concepts in the next few days to help form a style and general image for the business, as well as perfecting the concept.
I had been wrestling with the combinations of ideas with fashion and food, healthy living, food trucks and mobile fashion. Coming from Los Angeles, I have seen the 'food truck' phenomenon gain massive popularity. The concept is simply food being sold from a caravan or mobile truck. There are gourmet food trucks, street food, odd and interesting concepts and even the simplest, yet most popular of concepts such as 'The Grilled Cheese Truck'. At events, opening, shows, gigs, etc., many food trucks will be parked at the venue to sell their creations.
I wanted to use this concept to create a new idea combining fashion, food in a healthy way and the London lifestyle. The lifestyle in Los Angeles celebrates the outdoors and ideal weather, so the concept would have to be adapted to fit the culture and lifestyle of London.
My ideas are still forming and in need of major perfecting, but I'm happy to have more concrete ideas that I can work with.
I will work on mood boards and name concepts in the next few days to help form a style and general image for the business, as well as perfecting the concept.
Inspiration
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